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PCG stands out with a team of seasoned industry veterans and a leadership philosophy rooted in integrity, strategic innovation, and sustainability. Our approach ensures:

Mutual success through collaboration
Innovative solutions leveraging technology and market insights
Commitment to sustainability, multiplicity success, belonging, and performance
A results-driven focus on long-term business impact and company acumen

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Why PCG?

PCG — Pihlstrom Consulting Group, LLC.

Where Strategy Meets Soul.

PCG is a future-forward consulting firm helping brands become household names through strategic growth, cultural relevance, and values-driven innovation. Founded by Armetha Pihlstrom, a dynamic Black woman entrepreneur and CEO. PCG is built on the belief that business should be both impactful and intentional.

We specialize in developing long-term partnerships and delivering the blueprint for accelerated growth, go-to-market success, and brand elevation. If you're ready to scale with purpose, we’re ready to partner.

Our Expertise

Our team of fractional executives and consultants brings deep insight across industries:

Business Development & Strategic Engagement
HR & Organizational Change
Cultural Intelligence & Employee Experience
Food, Beverage & Restaurant Industry Advisory
Start-Up Acceleration & Brand Development
Sales Training & Crisis Management
Health & Beauty Industry Consulting
Public Speaking & Thought Leadership

We operate as subject matter experts with a shared commitment to innovation, adaptability, and emotional resonance.

What’s Trending

We help brands stay ahead by integrating:

Cultural Intelligence: Understanding the nuances of identity, behavior, and belonging to shape authentic engagement
Regenerative Business Models: Prioritizing circular systems, ethical sourcing, and long-term sustainability
Conscious Consumerism: Aligning brand values with the expectations of today’s socially aware buyers
Experience-Driven Strategy: Designing customer journeys that feel personal, intuitive, and unforgettable

Our Values

We believe your footprint matters.

That’s why we only work with companies that prioritize clean ingredients, ethical sourcing, and sustainable practices. Our standard: good for you, good for the planet.

Our Clients’ ROI

PCG delivers results through:

Scalable business models
Strategic project management
Leadership development programs
Operational protocols tailored to unique markets

We’re proud to be the trusted partner behind some of the most dynamic and mission-driven brands in the industry.

Let’s Connect

I’m Armetha Pihlstrom, Founder, CEO,

I'm passionate advocate for inclusive innovation and conscious leadership. I’d love to learn more about your company and explore how we can partner to create meaningful impact together.

With gratitude and strategic engagement,

Armetha Pihlstrom Founder & CEO Pihlstrom Consulting Group, LLC 📧 Armetha@pcg-8.com |

🌐www.pihlstromconsultinggroup.com

"Leadership is not about titles; it’s about impact, intention, and the courage to elevate others." Armetha Pihlstrom

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SERVICES

SCOPE & CAPABILITIES

Well Connected. Well Equipped. At Pihlstrom Consulting Group, we deliver best-in-class consulting services rooted in strategic insight, cultural intelligence, and industry expertise. Our team is deeply experienced across B2B, B2C, and the food & beverage sectors, and we operate as trusted subject matter experts in organizational development, brand strategy, and plant-based innovation. Whether guiding startups or scaling legacy brands, we bring a global perspective and a collaborative spirit to every partnership.

RETAIL AND FOODSERVICE
CORPORATE DISTRIBUTION
STRATEGIC PLANNING & NEGOTIATIONS
LOGISTICS & DISTRIBUTION OPS
SALES & ACCOUNT MANAGEMENT
MILITARY & NON-COMM
REVENUE PROJECTIONS
BEVERAGE & ALCOHOL

BUSINESS DEVELOPMENT & STRATEGIC ENGAGEMENT
HR & ORGANIZATIONAL CHANGE
CULTURAL INTELLIGENCE & EMPLOYEE EXPERIENCE
FOOD, BEVERAGE & RESTAURANT INDUSTRY ADVISORY
START-UP ACCELERATION & BRAND DEVELOPMENT
SALES TRAINING & CRISIS MANAGEMENT
HEALTH & BEAUTY INDUSTRY CONSULTING
PUBLIC SPEAKING & THOUGHT LEADERSHIP

E-COMMERCE & CULINARY INNOVATION
OPERATIONAL IMPROVEMENT
PERFORMANCE & LEADERSHIP COACHING
BRAND MARKETING

Representing & Advocating for Clients

PCG expands in B2B & B2C to sphere the influence by strategic planning, training and promoting high-integrity best practices using key performance indicators by our consultants who make a bottom-line difference in sales, operations, and services. Developing strategies to address the unique needs of our client base is our top priority. Our consultants help our partners achieve their objectives through collaborative business planning to leverage data insights, analytics, and performance measurement. Through combining expertise, a nose for innovation, and our extensive networks we believe we can help your business penetrate new channels and grow across multiple verticals.

Foodservice, Retail & Beverage Solutions

PCG has a track record of taking unperforming sales pipelines business and teams to transforming them into top-tier revenue generators. We fiercely work on behalf of our clients to drive sales growth and more significant market share at any point in their journey. Our consultants work tirelessly to integrate themselves with our partners, building a unified strategy to execute across retail channels.

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Strategic Planning & Negotiations

Senior-level operations executives bring a result-oriented mindset, evoke change that will drive success. We believe in turning around situations by providing data that entails a proof positive of expertise in developing business that thrive, grow and set the example for the industry. We offer our experience from front-of-house, back-of-house operations, purchasing buyers and general management.

Brand Marketing & Community Relations

Our consultants provide the best service from coast to coast, while being able to activate on a global scale. Their goal for your business? Think sustainably and drive explosive growth. By weaving ourselves into the framework of our client’s business to expand the sphere of influence by training and promoting high-integrity leaders who make a bottom-line difference in sales, marketing, communication, strategy, business development, operations and service.

Ann Clark Tucker

“Armetha is thoughtful, collaborative, and highly driven to connect and succeed. She is the type of person you want on your team who will make you and everyone she works with better. She is enthusiastic, smart, and rarely takes no as the final answer. But she does it in a way that you begin to want what she wants. I recommend Armetha unconditionally."

Miyoko Schninner

"If you want someone to get something done, Armetha is your woman. She doesn’t just make promises, she comes through with fireworks. When she doesn’t have the experience or knowledge of something in particular, she shows humility and honesty but then goes and figures it out. She is a fearless, kind, and intelligent leader who has your best interests at heart and will pull through no matter what.

I honestly don’t know many people like her with the dedication, passion, intelligence and power to execute.

I would work with her anytime."

Dr. Sue Klapholz

“I have known Armetha Pihlstrom for many years. We met at Impossible Foods when she was a national account manager for the Sales Team and I was the VP of Nutrition, Health and Food Safety. I was immediately struck by Armetha’s dynamism and warmth; she radiates positive energy and is a natural leader, as well as a generous colleague. Over the years, we have stayed connected and have looked for ways to collaborate. Recently, Armetha invited me to participate in the Food. Ag. Ideas. (Food as Health) conference in Minneapolis. It was a great experience to work together again. Armetha was the moderator for my fireside chat and for an outstanding, lively panel with Dr. Pat Brown and Miyoko Schinner. As moderator, Armetha was well-prepared, and brought warmth, occasional humor, and focus to each session. Armetha was also an incredible, tireless host, taking the three of us to meet and engage with scientists at the Plant Protein Innovation Center at the University of Minnesota, and arranging dinners and other excellent networking opportunities for us. She was attentive to every detail, making sure that each of us was comfortable and well taken care of during the entirety of our stays. This wonderful experience gives me a clear sense of what it would be like to be a client of Pihlstrom Consulting Group. I could not recommend anyone more highly..”

LEADERSHIP

Business Meeting_edited.jpg Sales meeting

At Pihlstrom Consulting Group (PCG), we are powered by a team of seasoned professionals who bring multidisciplinary expertise and global perspective to every engagement. We specialize in managing a diverse portfolio of strategic initiatives from scalable business models and leadership development programs to operational protocols that are both standardized and customizable for unique markets and service offerings.

Years of experience have shaped our foundational leadership principles:

Success without integrity is not success at all.
Mutual accomplishment is the engine that propels us forward.
We cultivate a stewardship culture where every team member is empowered to lead, troubleshoot, and co-create solutions.
True success is built through strategy, innovation, and technology while advancing sustainability, diversity, equity, and inclusive work environments.

ARMETHA PIHLSTROM

Owner, Founder & CEO

Armetha Pihlstrom is the Owner, Founder, CEO, and Chairwoman of the Board at Pihlstrom Consulting Group, LLC. While she proudly identifies first as a Child of God, Wife, and Mother, she is also widely recognized as a business-savvy entrepreneur, generational thought leader, and philanthropist.

Her expertise spans new business startups, strategic development, and major market expansion, positioning her as a trusted advisor and sales leader within the food industry. Armetha is a proud member of Plant Based World Expo, reflecting her commitment to innovation and sustainability.

As the Founder and CEO of Pihlstrom Consulting Group (PCG), a certified WBE/WOSB, DBE, and MBE firm. Armetha brings a dynamic network and strategic insight that align with today’s growth-focused business climate. Her strengths in business management, negotiation, and scalable growth strategies have helped clients expand market share and deepen impact.

PCG is rooted in inclusive economic development, supplier diversity, and strategic communications. The firm’s work was honored with the 2025 University of Minnesota Stellar Award, recognizing its leadership in supplier engagement and community advancement.

Beyond PCG, Armetha serves on several influential boards and advisory committees, including:

Naturally Minnesota Board of Directors
Plant Based World Expo Advisory Board
Better Business Bureau Board of Directors
WBDC MN Advisory Committee

She is also an active member of:

NAWBO-MN (Sponsorship Co-Chair)
MN Black Chamber of Commerce
Delta Sigma Theta Sorority, Inc.
NMSDC (National Minority Supplier Development Council)
WBENC (Women’s Business Enterprise National Council)

World-Class Consultants

Well Connected. Well Equipped.

At Pihlstrom Consulting Group (PCG), we take a best-in-class approach to consulting, delivering strategic, innovative, and inclusive solutions that empower our clients and partners to grow and thrive.

Our team is well-traveled and deeply experienced across multiple industries, including:

Food, Beverage, Agriculture & CPG Companies
Restaurant Industry Advisory
Fashion & Public Speaking
Brand Development & Marketing
Public Relations
Health & Beauty

We also specialize in Employee Resource Group (ERG) workshops, leadership development trainings, and organizational culture consulting, helping companies strengthen team engagement, foster innovation, and build resilient, values-driven workplaces.

Our consultants are subject matter experts who operate across disciplines, offering tailored insights and actionable strategies that drive measurable results.

Client Success Stories:

Market Expansion for a Plant-Based Beverage Brand: PCG led a strategic rollout into three new regional markets, resulting in a 40% increase in retail placement and a 25% boost in quarterly revenue.
ERG Workshop Series for a National CPG Company: Our customized workshops helped activate employee-led initiatives, improving internal engagement scores by 18% within six months.
Brand Strategy for a Health & Beauty Startup: PCG developed a full brand identity and go-to-market strategy, leading to successful placement in major retail chains and a 3x increase in online sales.
Restaurant Group Advisory: PCG provided operational and marketing consulting for a multi-location restaurant group, resulting in streamlined processes and a 15% reduction in overhead costs.

Certifications & Chamber Memberships:

Certified MBE (Minority Business Enterprise)
Certified WOSB (Women-Owned Small Business)
Certified WBE (Women’s Business Enterprise)
Certified DBE (Disadvantaged Business Enterprise)
Certified Targeted Group, Economically Disadvantaged, and Small Business
Better Business Bureau Accredited
Member of U.S. Black Chambers, Inc. & MN Black Chamber of Commerce

Awards & Recognition:

2025 University of Minnesota Stellar Award – Honoring PCG’s leadership in supplier engagement and community advancement

Industry Codes:

NAICS Code: 541611 – Business Management Consulting Services
UNSPSC Code: 80101508 – Business Intelligence Consulting Services / Management of Companies and Enterprises
Pertinent Code: 541613 – Marketing and Consulting
DUNS Number: 029759091

BOARD OF ADVISORS

her commitment to innovation and sustainability. As the Founder and CEO of Pihlstrom Consulting Group (PCG), a certified WBE/WOSB, DBE, and MBE firm. Armetha brings a dynamic network and strategic insight that align with today’s growth-focused business climate. Her strengths in business management, negotiation, and scalable growth strategies have helped clients expand market share and deepen impact.

Beyond PCG,

Jenny L. Verner, commercial Executive with experience primarily in the agricultural and food industries through her 37 year career with Cargill. She has operated as a business unit president, and brings with her a background in leadership across a variety of disciplines, including: commodity trading and risk management, supply chain, transportation & logistics, sales & commercial, and general operations. Presently, Jenny serves as a Director of Minnwest Corporation.

Jenny lives in Chaska, Minnesota and has three grown children.

Thomas Pihlstrom, CPA, CFO of Pihlstrom Consulting Group with over 20 years finance experience. He has worked across a wide array of industries, using his exemplary mix of analytical and client relations abilities to bridge the gap between people and the numbers.

Board