Pihlstrom Consulting Group Unveils Bold New Brand Identity Reflecting Growth, Passion, and Purpose

FOR IMMEDIATE RELEASE

Minneapolis, MN — December 8, 2025 — Pihlstrom Consulting Group (PCG) proudly announces the official launch of its newly rebranded visual identity, marking an exciting new chapter in the firm’s continued growth, innovation, and dedication to community empowerment.

The refreshed brand features a modern new logo and vibrant color palette designed to embody the energy, values, and future vision of the firm. The decision to rebrand was driven by a desire for a more contemporary look that better reflects the dynamic, forward-thinking nature of PCG and the passionate work the firm does every day in the community building relationships.

“At its core, this rebrand represents who we are and where we are going,” said Armetha Pihlstrom, Founder & CEO. “Our new identity honors the passion we bring to our clients, the strength of our leadership, and the power of collaboration and community impact.”

PCG engaged with Pixlrabbit, an Atlanta-based marketing and design agency, for the new branding. “We were honored to work with PCG and Armetha on this project. We simply applied her vibrancy and vision to the company’s branding.”

Each color within the new PCG brand was intentionally selected to reflect the firm’s spirit and purpose:

• Red symbolizes the fire and strength that fuels PCG’s deep commitment to its clients.

• Purple represents royalty, dignity, and excellence, reinforcing the firm’s standard of leadership and integrity.

• Blue reflects boldness, unity, calm, and togetherness—a grounding force that balances the energy of red and mirrors PCG’s collaborative approach to service.

Looking ahead to 2026, Pihlstrom Consulting Group is setting bold goals centered on collaboration, leadership, service, courage, and community empowerment. The rebrand reflects these ambitions and reinforces the firm’s mission to elevate organizations, strengthen communities, and inspire transformative change.

“The evolution of our brand mirrors the evolution of our impact,” added Pihlstrom. “As we grow, we remain deeply rooted in service, courage, and empowering communities through meaningful work.”

The full rebrand is now live across PCG’s digital platforms and marketing materials.

For more information about Pihlstrom Consulting Group and its services, visit https://www.pihlstromconsultinggroup.com.

About Pihlstrom Consulting Group

Pihlstrom Consulting Group, LLC, a certified Women-Owned Small Business (WOSB), WBENC, DBE, and Minority Business Enterprise (MBE). PCG is a mission-driven consulting firm dedicated to advancing equity, leadership development, and inclusive community growth. Through strategic guidance, advocacy, and partnership, PCG empowers organizations and leaders to create lasting impact.